The Ultimate List of Words That Sell

The pen is mightier than the sword.
Which is good, because you probably
don’t want to threaten prospects into
buying at sword-point. As the primary “weapons” to convert
prospects into customers, words are
incredibly important to salespeople.
How sales reps deliver their messages
and converse with contacts can have a
dramatic effect on the outcome of a conversation. Using the wrong phrase
might cast a negative shadow on the
proposal, while tweaking just a few
words in the pitch might induce
a client to buy immediately. The
underlying message is certainly critical, but the words used to deliver it are
equally so. That’s why all salespeople should
become word nerds. Here’s a list of
13 words that can help you close
more deals and earn your prospects’
trust in the process.


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